Greetings label sequence Clintons is deliberation emporium closures and lease cuts as partial of a presence plan.
The retailer, that has about 2,500 staff, is in restructuring talks with landlords in another pointer of a High Street crisis.
A mouthpiece told a BBC no decisions have nonetheless been made.
Clintons was responding to reports on Sunday that it wanted to tighten 66 out of 332 shops, with landlords slicing rents on many of a other stores.
The restructuring would engage a argumentative intrigue famous as a association intentional arrangement (CVA), an penury routine that allows companies to continue trade while pulling by closures and lease cuts.
A Clintons mouthpiece pronounced “discussions are stability with a landlords though no decisions have been made”.
But she declined to criticism on a Sunday Telegraph news that a association told landlords 90 of a shops were loss-making and that sales were approaching to continue to decline.
One landlord told a BBC that nonetheless there was a assembly with Clintons final week, really few sum of a restructuring devise were given. More talks are approaching this week.
The Sunday Times pronounced landlords would have until 20 Dec to atmosphere their objections to a CVA. However, landlords have taken an increasingly tough position on a flourishing use of CVAs and are some-more prepared to quarrel final for lease cuts.
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The retailer, shaped in 1968, is owned by a Weiss family, that formerly tranquil a American Greetings sell sequence in a US.
Clintons, formerly famous as Clinton Cards, had allocated advisers from consultancy KPMG to try a intensity sale, though it is suspicion no excusable offers were received.
News of Clintons’ restructuring comes days after baby products tradesman Mothercare announced a UK operation was going into administration, putting 2,500 jobs during risk.
Mothercare is partial of a prolonged list of High Street names to go under, including Maplin and Poundworld. Others, including Homebase, Debenhams and Carpetright, have been forced into restructuring.
A fibre of grill bondage have also sealed amid a fist on consumer spending.
Retail experts design some-more pain, however, as firms proceed a make-or-break Christmas trade period. It is common for banks to wait until they have a clearer design of Christmas and New Year sales before pulling a block on retailers.