Comic Relief is to send fewer celebrities abroad after critique that stars like Stacey Dooley were going to Africa as “white saviours”.
The charity’s co-founder, screenwriter Richard Curtis, told MPs TV appeals “will be streamer in a instruction of not using” celebrities abroad.
He pronounced they would be “very clever to give voices to people” who live there.
MP David Lammy, who had criticised a Dooley film, praised a devise to pierce divided from “tired, damaging stereotypes”.
Earlier this year, Comic Relief and Dooley – a documentary-maker and Strictly Come Dancing leader – were criticised after she trafficked to Uganda to make an interest film about a charity’s work in a country.
Curtis, who wrote strike films including Four Weddings and a Funeral and Notting Hill, said: “We listened a criticism, we were doing things to residence it, we’re accelerating a approach that we residence it.”
In 2017, Ed Sheeran’s video from Liberia for Comic Relief was handed a “Rusty Radiator” award, given to a “most descent and stereotypical fundraising video of a year”.
Curtis told a House of Commons International Development Committee that this year’s Comic Relief had enclosed dual films featuring UK celebrities in Africa – Dooley and a organisation of stars who climbed Mount Kilimanjaro.
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“We are perplexing to do all we can to lift a limit volume of income for a projects internationally,” he explained.
“But if it is felt that Comic Relief is so successful in terms of picture that we start to send out a wrong image, and that people who live in this nation with African backgrounds feel as nonetheless they’re in some approach demeaned or negatively influenced by Comic Relief, afterwards we unequivocally have to listen to that.
“What I’m acid for year by year is new ways of revelation a stories. Traditionally, a sadder a film, a some-more income it makes, though I’m certain there contingency be a resolution where we uncover such eager fun and success that that would inspire we to give some-more money.”
Asked by MPs how Comic Relief would work in a future, he replied that a gift was “at a really engaging moment” in training lessons from successful online fundraising campaigns.
“We’re not clever on that yet,” he said. “I suppose as we go into this new future, that will not be formed on celebrities going abroad. we consider we will start that new beginning not going that way.
“And afterwards on a TV, we consider we have to do what we consider is best, and we consider it will be streamer in a instruction of not regulating [celebrities abroad], and quite being really clever to give voices to people abroad.”
He pronounced Comic Relief had not acted “robustly” to a critique over a Dooley film since it was focused on lifting income during a time.
In response, Labour MP Mr Lammy wrote on Twitter: “Looks like Comic Relief are finally prepared to listen to hundreds of thousands of my voters and others who support assist though wish to pierce on from a tired, damaging stereotypes and tropes that approximate it and forestall genuine equity and partnership.”
Pressure organisation No White Saviours, founded by dual assist workers in Uganda, wrote on Instagram: “We never pronounced don’t go or don’t caring about causes on a continent that need to be addressed… it’s about HOW this is done.”
Dooley and Comic Relief had “handled that whole conditions so poorly”, they said.
“Here’s to anticipating they are frank in their enterprise to do better…”
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