EE fined £100,000 for wrong texts

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The Information Commissioner (ICO) has fined mobile network EE £100,000 for promulgation content messages to business but their consent.

The ICO says some-more than 2.5 million messages were sent in 2018.

The purpose of a texts was to inspire EE business to use a firm’s app and also to ascent their handsets.

EE pronounced it believed during a time that a messages were use messages rather than approach marketing.

However, a ICO ruled that if a summary includes promotional element afterwards electronic selling manners apply, and a excellent for not complying with this legislation can be adult to £500,000.

“These were selling messages that promoted a company’s products and services,” pronounced Andy White, executive of investigations during a ICO.

“The approach selling superintendence is clear: if a summary that contains patron use information also includes promotional element to buy additional products for services, it is no longer a use summary and electronic selling manners apply.”

EE pronounced in a matter that it supposed a ICO’s commentary and directed to urge a processes.

“We’re committed to ensuring a business are entirely wakeful of their options via a life of their contract, and we apologize to a business who perceived these messages,” it said.